Bangkok, Thailand: Fred Mouawad and Fahsai Paweensuda Saetan-Drouin, Co-founders of CI Media, a social enterprise in Thailand, confirmed via video press release on June 9, 2021 that edutainment videos published on CI Talks, the company’s edutainment video streaming platform, had exceeded 3 million views since launching in February 2021. The co-founders went on to outline strategic plans to scale the video on demand platform globally.
Fahsai describes the CI Talks streaming platform as “videos that showcase different celebrities and experts who share their experiences to inspire our viewers to take action and grow”. The short, cinematic videos are delivered as video edutainment and include three to five actionable takeaways for the viewers. The objective of each video released on CI Talks is for them to touch as many hearts and minds as possible which is why the streaming platform operates on an on-demand and free-to-view basis.
The line-up of celebrities and experts since launch has included:
Fahsai Paweensuda: Cyberbullying
Mew Suppasit: The Path to Becoming a Successful Actor & Artist
Pan Pan Narkprasert (a.k.a. Pangina Heals): What It Means to be a Drag Queen
Manee Mejai: The Joy of a Career in Photography
In the video press release, Fred Mouawad, co-founder and Chairman, noted that of the three million video views, sixty percent of the audience came from Thailand while forty percent were international and that by far the largest age demographic was from 18 to 34 years old, an age range that is “most susceptible to learning”. Fred is quoted as saying “what motivates me even more is the impact that we’re making on our audience.”
The company has an extensive list of celebrities and experts in the pipeline to produce thought leadership videos on CI Talks. In the video talks, the celebrities and experts share their journey and experiences, both highs and lows, along the way. Already, the company has seen that there are common characteristics among their “coaches”; perseverance and the determination to never give up. Through these role models, the company wants to inspire audiences to take action and grow.
Social Impact Company with International Reach
Fred Mouawad shared his vision for CI Media (CI Talks) to become a global social impact company by expanding their video-on-demand (VOD) platform internationally to create an online destination that generates positive change and social impact around the world.
Fred Mouawad stated “Growing an organization is a challenge, but one that I very much enjoy and have experience in. We want to actually expand CI talks to many corners around the world. You will be seeing a video from Jakarta, Indonesia (Frederika Cull) and another one from Beirut in Lebanon for the Middle East Market (Chaker Khazaal).”
Video on Demand (VOD) Technology Investment
Their strategy to evolve and develop their social impact company is founded on investing in the development of video-on-demand (VOD) online streaming technologies, complete with integrated mobile apps (iOS and Android).
Although all videos on CI Talks are currently free-to-view, the platform offers the following video monetization capabilities:
AVOD – Advertising-Based Video On Demand. Free to view for the audience but ad supported.
TVOD – Transactional Video On Demand. Pay-to-view at individual video or video series level.
SVOD – Subscription Video On Demand. Viewers (or subscribers) pay a flat rate per month for full access to all videos on the platform.
CI Talks Social Impact Business Model
Fred Mouawad stated “I very much look forward to our next phase of evolution. And to do this, we will need support for multiple stakeholders, from viewers, coaches and corporations”.
With an ever increasing audience of young professionals between the ages of eighteen and thirty four, CI Talks is inviting partnerships with “companies who are interested in reaching young professionals, who are keen on learning and improving themselves”.
Such partnerships can take the form of video creation for companies and organizations (CSR Videos, thought leadership videos and more), or highly targeted advertising opportunities.
CI Talks is keen to work with companies and organizations in Thailand and beyond “who share in our vision of wanting to make the world better through learning and expanding perspectives”.
About CI Talks: Social Impact Video Platform
CI Talks creates and delivers content that can open minds, inspire, and catalyze people to take action to help them grow and make a positive impact on the lives of those around them. The online social enterprise produces free-to-view, on-demand video talks featuring accomplished individuals who are successful in their industry and who are highly respected in society. These celebrities and experts have the means to inspire young people by sharing their wisdom and unique story. The platform brings together bright minds to present entertaining video talks that foster learning and inspiration, whilst encouraging viewers to take action.
CI Talks: Stories That Spark Change.
#CITalks #CIMedia #SocialImpact #SparkChange
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For more information, please view links below:
Video Press Release (June 9, 2021): CI Talks Press Release
Website: www.citalks.com
YouTube: https://www.youtube.com/c/CITalks
Facebook: https://facebook.com/citalksofficial
Instagram: https://instagram.com/citalksofficial
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For more information or hi-res photos please contact:
Adrian Gwyn-Evans
[email protected]
